Great ways to use Your Chiropractor newsletter

Your Chiropractor newsletter is an important marketing tool for your practice. Using Your Chiropractor to market your practice can result in more patients. The newsletter will more than pay for itself. Use our marketing ideas below to make the most of your newsletter.

Personally hand out Your Chiropractor to your patients

Hand out a newsletter at the end of a consultation
Ask reception staff to hand out the newsletters

This encourages patients to take the newsletter home for reading at leisure, for future reference, to take advantage of any reader competition on offer, and for sharing among friends and relatives. It is less effective if the newsletters are left in the waiting room to be picked up at random.

At no additional charge, we will tri-fold the newsletters so that you can:

Mail the newsletters to your patient base
Include the newsletters with your invoices

Ensure that your practice newsletter communicates important information, such as:

Names and qualifications of the professionals involved in the practice
Names of the staff who interact with the public
Hours and after-hours contact information
Areas of specialty that makes you different from the competition
Fees, billing and payment methods
Your web site address, for more information
Practice updates to keep your patients informed

Ask our designers (at no additional cost) to include a section in your personalised area to remind patients of important dates, such as:

The date of their next appointment
The date of an important test (or test result)

You can manually add this information at the end of the consultation. Your patients will appreciate your thoughtfulness.

Publicise and promote your services:

A regular newsletter communicates with your patients to provide timely information and reminders about:

Check-ups and upcoming appointments
Special or extra services. Generate additional business by advertising other services that your patients may not be aware that you provide

Want to read about more ways in which Your Chiropractor can help you market your business? Download our 10 point marketing plan in PDF format here.