Benefits of having your own personalised newsletter

Improving Health

Most of the time people see their Chiropractor with a specific problem. They might be in a hurry (and so might you!). A practice newsletter will educate them about health matters additional to their current problem and remind them about important preventive strategies.

Providing Information

It's remarkable how ill-informed many people are about chiropractic and the practices they attend. A practice newsletter lets you tell your patients about yourself and your practice - who works there, what services you offer, availability of other health professionals in the practice, when you are available, how to get treatment after hours, fees and billing arrangements, and all those other things they may want to know, but don't like to ask.

Improving your business

Chiropractic is a competitive service industry. A practice newsletter generates extra business. Patients present with the signs and symptoms they have read about in the newsletter. They also come to see you because the newsletter has reminded them about the need for regular, ongoing check-ups. Friends, neighbours and relatives read the newsletter and learn about you and your practice. Some will decide to come and see you.

Showing you care

Patient loyalty is critical to the success of your practice. Patients appreciate chiropractors who do that little bit extra, "above and beyond the call of duty". A practice newsletter shows them that you are interested in them as people, not just as the next source of a consultation fee. They'll reward you with their loyalty.

Quality and Style

Designed in part as a counter to the headline-grabbing, sensationalised way the popular media deals with health topics, Your Chiropractor makes no apology for treating serious topics in a serious way. We try to talk to your patients the way you do.

Your Chiropractor draws on a wide range of sources to produce accurate, authoritative advice and information for patients, and is compiled by a group with many years of experience in publishing and marketing. It is produced in an easy-to-read style, with simple, classic lines in full colour for maximum effect.

Bi-Monthly Format and Flexibility

A new edition of Your Chiropractor is published every second month, allowing you to keep patients fully and quickly informed about any changes in your practice.

You can change the content of the personalised sections, and the number of copies required, subject to the respective deadlines, whenever you choose. You are not required to enter into any subscription contract, and provided we are informed by the deadline, you may cancel your subscription at any time.

Cost effectiveness

The competitive price structure for Your Chiropractor means that only a very small outlay is needed as an investment in increasing practice turnover. For a small practice, taking the minimum order of 250 copies, the income from one additional consultation every two weeks will more than cover the bi-monthly subscription.